Evaluation questions 5: How did you attract/address your audience?

We accommodated for our target audience in many different ways, using different mise-en-scene, camera shots, sound and editing techniques to attract them and give them a glimpse of whats to come to interest them more in our product.

One thing we did to attract our target audience into watching our product was using appropriately aged characters in our opening sequence, for example our antagonist(Lauren) is 17 years of age, which falls within the age range of the target audience, meaning they may be more interested in watching the story of someone in a similar stage of life as them, this allows them to form a more personal link to the product and its antagonist, this is all established near the very start of the sequence with this medium close up shot of her:

Furthermore, another audience appropriate feature we included was the use of fast paced jump cuts in our editing, this style of editing is good for creating a fast paced, suspense building horror mood which is extremely appropriate for young people aged between 15 - 25 as fast paced action is more easily absorbed and understood by young people as they can process it faster, surveys and our audience research show that the older generations prefer clips that are more easily watched as concentration isn't as important.

here are the 2 stages of a jump cut in our opening sequence:

Another feature we used was a stereo typically conventional features of horror films that is extremely suitable to our age range of audience and that would be the shot of white pills dropping onto a desk, which symbolizes to our audience our antagonist has taken drugs. This is appropriate to our audience for attracting them as stereo typically throughout the media young people aged 15 - 25 are represented as being major drug abusers, so our sequence therefore follows these conventions making it attract our audience in full appropriateness for them, here below is a screen shot of the pills:

Furthermore, our audience research concluded that young people aged between 15 - 25 year old enjoyed horror films that are unique, films that have something different about them and so we aimed to have at least one part of our film/product that looked different to the rest, we did this by utilising a POV (point of view shot) within our sequence from the eyes of our antagonist. Not many horror movies feature a POV shot within their opening sequence, however the do feature them within the film later on, so our product is unique in that we have used a conventional features of horror films in a binary opposite timing position part of the film, as to be different and unique to the audience. Here is the screenshot of one of our POV shots: